Get To Know Talya Codron & Tamar Cheerin
Category News
Seeff area specialists Talya Codron and Tamar Cheerin are expanding their reach into the Atlantic Seaboard, offering buyers and sellers greater opportunities to benefit from their unique set of expertise and dynamic collaboration.
Their collective star is on the rise, and in celebration of their new area expansion, we invite you to get to know these two powerhouse ladies and how their backgrounds helped to build the ideal foundation on which to buy and sell homes.
In the beginning
Talya joined the Seeff family in 2016 as an intern agent, interning under a highly successful mentor who helped to shape her into the agent she is today. Sidenote: something we love about our experienced agents is the way they're able to pass down their decades of irreplaceable inside knowledge to the new generation.
Tamar also worked her way up from a humble beginning in 2017, starting with the admin and backend processes and working her way up into a sales position.
Tamar and Talya's growth (both individually and together) has been admirable but it didn't happen overnight. In fact, it took paying attention to the basics and building relationships from the ground up to establish a solid customer base.
Talya began with specialising in the under R6 mil apartments in Mouille Point, followed by under R10 mil in Green Point. Using the basics and tools she learned from her time as an intern, she spent the first few months cold calling all the sellers in the area, familiarising herself with their needs and building trust in herself and the Seeff brand.
Bit by bit, she managed to build and nurture long-standing relationships with many owners in both Mouille Point and Green Point.
Tamar attributes her success to paying focused attention to the areas she specialises in and commented that a great agent understands the nuances and attraction of their areas specifically.
Like good students of their trade, both Talya and Tamar studied past sales as well as the buildings in Green Point and Mouille Point with great detail and added that they pride themselves on being able to give potential buyers every bit of relevant and necessary information in a way that's personable and honest.
Tamar is even a qualified interior designer, giving the team an extra special edge when it comes to envisioning remodelling and styling a new home for a client.
"Knowing what an area has to offer and why it's unique helps when communicating and selling the lifestyle and investment potential of a property", she added.
On walking the talk (and walking 'the prom')
Both Tamar and Talya also live in the Atlantic Seaboard and are passionate about it, which is very apparent in the way they enthuse about the perks and features of the glittering area so many desire to call home.
Talya noted that the Atlantic Seaboard simply has it all, noting the Sea Point Promenade, and Cape Town's most famous beaches as just some of the perks, alongside the smorgasbord of restaurants, shops, great schools and medical facilities.
Tamar agreed, adding that having come from Joburg, living by the ocean is a special privilege not lost on her.
Advice for buyers and sellers
Both agree that even in our less certain times, the Atlantic Seaboard has proven to be a solid area for property investment with many purchasers experiencing capital appreciation on their property investments.
Tamar added that the Atlantic Seaboard is a resilient market. "The area offers a spectacular lifestyle where everything you want is on your doorstep. People come from all over the world to experience a place we are fortunate enough to live and work in every day."
On working together
Talya and Tamar's partnership is a strong one, with natural ease and fit. Both ladies complement one another with their unique skills and experience.
"I am very lucky to have found a business partner whose strengths are my weaknesses and vice versa," said Talya.
She explained that they bounce every idea, valuation, viewing and deal off each other, sharing in successes and losses as a strong unit.
Tamar agrees and added that both bring different strengths and interests to the team which are appreciated.
Their business partnership also paved the way to a deep friendship in which they value and respect each other both personally and professionally. This rarity gives them both a lot of job satisfaction, which is reflected in their dealings with clients who benefit from having such a strong partnership assisting them.
Dare we ask about 2022 property predictions?
With their keen and informed eyes on the market and on lifestyle trends, we asked the duo what they predict for the next year.
They commented that with many embracing and continuing to work from home, a space to have an office/work set up remains a priority.
"Our homes have become more than just a place to have our stuff and sleep," commented Tamar. "We are more aware of needing a comfortable environment to spend time in."
They both added that the investment market is resurfacing with rentals and Airbnb picking up in the area again.
On what they love the most about property and Seeff
Both are enthused about the ever-changing nature of the property career, noting that every day is different, which both keeps things exciting and allows for the flexibility they desire. Of course, meeting new people (and their properties) is a big motivator too.
"You get to meet interesting people from all different backgrounds and see a variety of different properties," said Tamar.
"Being in property with Seeff in particular means working with a well-established and trusted brand that has been around and is well respected in the area. As a company we are very ethical and fair," added Talya.
Work with Talya and Tamar
Personable, honest, focused. Those are just three words that we'd use to describe team Tamalya (we just made that up but might make it happen). But jokes aside, if you're buying or selling in the Atlantic Seaboard, give them a ring or get in touch by email.
You'll benefit from their keen design eyes, deep knowledge of properties in the area, and long-standing relationships they take pride in maintaining with their valued clients.
Get in touch with Talya and Tamar today!
Talya Codron | talya.codron@seeff.com
Tamar Cheerin | tamar.cheerin@seeff.com
Author: Seeff Atlantic Seaboard & City Bowl
